For the dog who has reacted to everything
Exhausted by new proteins, prescription diets, elimination trials? If your dog is still reacting, the problem may be what’s in their food. Feed them something wild instead.
The science
Pure novel protein helps with persistent sensitivities
The science is simple. A dog’s immune system cannot react to a protein it has never met.
The immune system learns to recognise proteins it has encountered; a novel protein (new protein) your dog has never eaten simply has no record in the immune system to act on.
The most common food allergens in dogs
Beef
Dairy
Chicken
Wheat
This is why the same few proteins often cause most reactions. While these proteins are not unusually allergenic, they are simply what dogs are fed most and what their immune system recognises.
9 in 10
In published veterinary studies, more than 9 in 10 dogs with confirmed food reactions see their signs resolve within 8 weeks on a properly run novel-protein elimination diet.
Mueller RS, Olivry T, Prélaud P. Common food allergen sources in dogs and cats. BMC Veterinary Research 2016; 12:9. Authors disclosed funding from Royal Canin.
The evidence
Why so many elimination diets fail
In 2018, researchers DNA-tested 40 commercial novel-protein and hydrolysed diets sold for dogs with food sensitivities. The contamination was attributed to shared production lines that are not fully cleaned between batches.
For a dog with a chicken sensitivity on a diet that quietly contains chicken, it looks like the diet failed. Often the diet never got a fair test.
10
of 40 diets
contained only what the label claimed. The most common undeclared ingredients were pork, chicken and turkey.
Ricci R, et al. Undeclared animal species in dry and wet novel and hydrolysed protein diets for dogs and cats detected by microarray analysis. BMC Veterinary Research 2018;14:209.
Our answer
What’s on the label is what’s in the pack
Formulated by Dr Anna Sutton, Independent Registered Animal Nutritionist (RAnNutri) to AAFCO 2026 All Life Stages.
Diced muscle meat
Liver, heart and lung, in fixed proportions. These are the parts of the animal a wild dog eats first, fed raw, not rendered into a meal.
Organ meat
Liver adds vitamin A and copper, which support vision and healthy connective tissue.
Heart is rich in taurine, which supports normal heart function.
Lung is lean organ protein, adding iron without adding fat.
The Fruit & Vegetables
Carrot for beta-carotene, which supports healthy skin and vision, and carrot fibre for firm, well-formed stools. Pumpkin, broccoli and beetroot for plant antioxidants and gentle fibre. Apple and blueberry for naturally occurring antioxidants and vitamin C. A measured amount, because the calories in this bowl come from the meat.
Vitamins, minerals, seeds & oils
Small inclusions, each doing a defined job. Hulled hempseeds and sunflower for linoleic acid, which supports a healthy skin barrier and coat condition. Dried coconut and psyllium husk for fibre that supports healthy digestion.
No Cross Contamination
One protein per pack. Full clean-down before the next run, and no chicken, beef or wheat in the building.
Our Own Facility
Dedicated and PrimeSafe-licensed, licence no. [XXXX].
Chosen Against History
Novelty is individual, not categorical. We verify your dog’s dietary history at onboarding before we choose a protein.
We don’t believe in toppers.
Every Ranges Raw meal includes a functional blend, so there’s nothing extra to add. Prebiotic, fibre, dental health & joint vitamins and minerals are integrated as part of our recipes.
No extra add ons. No extra costs.
Fish oil powder for DHA and EPA, which support healthy skin, coat and normal joint function.
Glucosamine which support healthy cartilage.
Beta glucans, a postbiotic and three live cultures, which support a healthy gut microbiome.
Kelp (Ascophyllum nodosum), a brown seaweed studied for its role in slowing plaque and tartar build-up, which supports healthy teeth and gums.
Taurine, choline, betaine and lutein, each for a specific normal body function.
Rose-Hip Vital®, a rosehip powder naturally rich in vitamin C and antioxidants, which support healthy joints and normal immune function.
Your dog’s profile built in three steps
01
Tell Us What Your Dog Has Eaten
Your dog’s dietary history helps us recommend a protein that is genuinely new to them.
02
Try A Starter Box
One box, one protein, no subscription. Trial your dog’s response to Ranges Raw before you commit.
03
Subscribe & Begin The Rotation Protocol
We handle the switch every 30 days. Skip, pause or cancel anytime.
If your dog reacts, so do we. Dogs can react to any protein, including a novel one. Let us know and we’ll permanently exclude that protein from your rotation, or update exclusions yourself at any time.
Not sure which protein suits your dog?